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Looking Into The Future: US Courses & More

Alison Askew — Wed, 24 Jun 2020 10:29:36 +0000

Being joined by Charles Harper and the opening of the North American office has ensured iGaming Academy some busy and exciting months ahead.

With our current North American training portfolio including topics such as Anti-Money Laundering, Responsible Gaming, Online Sportsbook, Customer Relationship Management, Customer Service and the recently launched COVID Readiness training, it was time, like the company expansion, to start broadening our course offering specifically for the US.

Like in Europe, Anti-Money Laundering (AML) & Counter-Terrorism Financing and Responsible Gaming (RG) are at the forefront when it comes to mandatory training for most states in the US. With our current US portfolio, these courses have been more tailored for online gaming operators to address the wave of regulation in the US, so it was time for our attention to be directed towards having Land-based AML and RG training available that addresses today’s regulations across all US states and Canada.

As the development plan is in full swing and our North American portfolio expanding, other course topics that will be added are Equality & Diversity, Sexual Harassment and Safety in the Workplace specifically developed and designed towards the US working environment. These new courses will be a great enhancement and add value to the learning and development departments of any company.

If you are interested in these up-and-coming courses or would like to arrange a consultation with iGaming Academy, or learn more about our North American portfolio or other specialist training, contact us today.

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US Sportsbook: Not Just For Operators

Alison Askew — Wed, 26 Feb 2020 09:56:51 +0000

US Sportsbook: Not Just For Operators

The US sportsbook sector will become a wide industry ecosystem with opportunities for those in media, tech, data and beyond. We explore the commercial opportunities ‘beyond betting’.?If 32 States enacted legislation allowing sports betting, the market would be worth $6.03 billion annually within five years. If it were 50, the total could range from $7.1 to $15.8 billion. (All data: Eilers & Krejcik Gaming.)

And yet, opportunities to become operators are few and far between. Existing state legislation often severely limits available routes to market; specifically, partnerships with existing casinos and racetracks.?It’s therefore only the biggest, most establish brands and experienced operators who stand to take the lion’s share as the market opens.?

Thankfully for the rest, sports betting operators won’t be able to do it all themselves.

The Full Ecosystem: US Sports Betting’s Wide Array Of Opportunities

Entrepreneurs and specialists take note: sports betting is not an industry that can exist in isolation. As has been comprehensively proven in established markets around the world, online sports betting requires a full ecosystem of businesses and professionals to achieve its potential.?

Others who stand to gain from the emerging US sports betting market include:

Journalists
Sports coverage takes on a whole new dimension as fans become punters. Clear commentary and analysis will be in high demand as US consumers take on a more active role in the game.
Affiliates
Traffic-generating, customer-seeking affiliates are prized as some of sports betting operators’ most valuable partners. There’s already big money available for those who can occupy this space.
Data Analysts
As noted by independent handicapping expert Tyler Watt, “companies that can track the movements of both betting lines and the amounts of money wagered will have a product they can offer at a premium.”
Media
Advertising for gambling activity is often carefully regulated, but could still be a huge source of revenue for media and tech firms. “Sports betting could drive $7bn incremental US ad spend in 2019,” according to Evercore ISI analyst Anthony DiClemente.
Technology Suppliers
There’s no shortage of suppliers offering tech infrastructure for online gambling operations, but US-specific sports betting technology is a younger market. Tech suppliers will have ample commercial opportunities as the market grows.?

Understanding Is Key To Success

To take your place in the US sports betting industry’s growth – whatever that place may be – it’s critical to understand the fundamental characteristics of this unique industry.?

Sports betting, online gambling and gaming are highly regulated industries with business structures and processes that can be surprisingly unfamiliar for those with limited experience. Those who can prove understanding and mastery will be best placed to achieve success.?

iGaming Academy’s suite of US Sportsbook eLearning courses, and our introductory US Online Sportsbook course, are suitable for learners of all backgrounds looking to get into the industry.

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Book one of our US Sportsbook eLearning courses today, or contact us to learn more about our US Sports Betting training services for businesses and learners.??

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US Sportsbook: Primary Opportunities and Key Considerations – Ross Phillips

ravindu_wp — Mon, 15 Apr 2019 11:33:16 +0000

In advance of our US Sportsbook Masterclass, held in Malta on 15, 16 & 17 May 2019, trainer Ross Phillips shares his thoughts on the primary opportunities and key considerations concerning the US market.

What are the primary opportunities in US Sportsbook?

The biggest opportunities come in the form of partnerships between established bricks and mortar casinos and market-leading digital mobile platform providers. In states such as New Jersey/Nevada, the explosive growth of the Sportsbook market has led many to seek a slice of this pie.

What are the key factors prospective businesses need to consider?

Prospective business need to have a customer-centric focus underpinned by the following key criteria:

Smooth and efficient customer user journey. We live in a world where customers are used to services being provided by the click of a button or the swipe of a screen. Sportsbooks are providing an added layer of excitement and anticipation to sporting events, so it’s important that the customers’ user journey on your Sportsbook – from depositing through to placing a bet – is the best and most intuitive experience it can be.
A mobile-led Sportsbook incorporating omni channel. Cell phones are the most important personal item in everyday life now. While US Sportsbooks have a strong heritage in bricks and mortar, a successful Sportsbook must have a mobile-led, omni channel strategy providing a seamless user journey between casino and online, underpinned by a single wallet and offering a unified product offering.
Innovative product offering. More and more sportsbetting will be focused on live betting; placing bets on events during the exciting ebbs and flows of a game. It will be vital to provide customers with the most comprehensive live event coverage, underpinned by innovative and engaging products such as ‘what will happen in the next few minutes’ and features such as ‘build your own bet’.
Swift and efficient payment processing. Customers wish to get their payments instantly, be it depositing cash to place a bet or cashing out their winnings. Having the most efficient payment methods is key and in a mobile-led world having the Apple/Android and Google Pay options is vital.
And finally, under the hood a process-driven operational model underpinned by automated practices are now essential to deliver a market-leading Sportsbook.

US SPORTSBOOK MASTERCLASS

15,16 & 17 May 2019 | Malta |?Examining the US sports betting market post-PASPA: a high level overview covering the US regulatory landscape, key product strategies and operational structures that underpin success | Book Now

US Sportsbook Masterclass

Ross Phillips

Ross has over 15 years in the Betting and Gaming Industry. He worked at Paddy Power Betfair holding senior positions across B2B and Risk & Trading successfully delivering Sportsbook product and services across multiple jurisdictions. Achieved through in-depth Risk & Trading managements, Operations & Product management skills and International Account Management. Responsible for transfer business of needs to technical experts underpinned by business insights & analytics and project management skills with focus on automation, AI and efficient business processes.

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