{"id":14717,"date":"2023-11-13T11:13:14","date_gmt":"2023-11-13T10:13:14","guid":{"rendered":"https:\/\/igacademy.com\/?page_id=14717"},"modified":"2023-11-13T11:22:24","modified_gmt":"2023-11-13T10:22:24","slug":"umbertofacciolla","status":"publish","type":"page","link":"https:\/\/igacademy.com\/umbertofacciolla\/","title":{"rendered":"Umberto Facciolla"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”top” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”70″ bottom_padding=”70″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” el_class=”text-center-xs” width=”3\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
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\"\"<\/div><\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” el_class=”text-center-xs” width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading source=”post_title” font_container=”tag:h2|text_align:left|color:%23262626″ use_theme_fonts=”yes”][vc_column_text el_class=”text-yellow” css=”.vc_custom_1699870027726{margin-bottom: 20px !important;}”]CRM Expert[\/vc_column_text][vc_column_text]Umberto has been working in the iGaming industry for 13 years across different leading operators such as Unibet (Kindred Group) and Tipico, focusing on Customer Relationship Management.<\/p>\n

His expertise covers mostly the CRM strategy and the overall customer journey together with the analysis and optimisation of all promotions, campaigns, data analysis, and KPIs.<\/p>\n

Working for one of the leading affiliate marketing partners, Catena Media, Umberto has had the opportunity to set up user acquisition and customer journeys across different sites, products, and geo-locations.<\/p>\n

Apart from Casino and Sportsbook products, he has worked as a CRM Consultant for e-commerce brands, developing a strategy for different player segments and creating a personalised communication approach across all channels.[\/vc_column_text][nectar_btn size=”small” button_style=”regular” button_color_2=”Extra-Color-3″ icon_family=”none” el_class=”btn btn-secondary” url=”\/about-us” text=”Back to About us” margin_top=”0″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”top” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”70″ bottom_padding=”70″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″…<\/p>\n","protected":false},"author":24,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14717","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/igacademy.com\/wp-json\/wp\/v2\/pages\/14717"}],"collection":[{"href":"https:\/\/igacademy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/igacademy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/igacademy.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/igacademy.com\/wp-json\/wp\/v2\/comments?post=14717"}],"version-history":[{"count":3,"href":"https:\/\/igacademy.com\/wp-json\/wp\/v2\/pages\/14717\/revisions"}],"predecessor-version":[{"id":14723,"href":"https:\/\/igacademy.com\/wp-json\/wp\/v2\/pages\/14717\/revisions\/14723"}],"wp:attachment":[{"href":"https:\/\/igacademy.com\/wp-json\/wp\/v2\/media?parent=14717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}